Diversity Tracker

Diversity Tracker from MediaCatch lets media companies monitor key diversity metrics like age, gender and origin of contributors and presenters in their content and channels. Providing real-time, concurrent data to inform your strategy and diversity efforts, it is a forceful driver for change. After all: If you can't see it - you can't be it!

Automatically track diversity across audio & visual platformsdiversity within your talent

Diversity tracking lets you catch and analyze the basic diversity of your content in both audio & visual formats. Using face and audio recognition technology, our proprietary AI algorithm determines the gender, age and origin (optional) of people featured in your content.

Monitor and set targets at channel/program or site level

Our unique dashboard allows you to measure and monitor your diversity concurrently, with a complete live overview of key diversity metrics: split between genders and age, across time slots, by week, split between hosts/others and much more.

Progress and support cultural change

An old adage says: "Not everything that matters can be measured.", but finally you can support your drive for cultural change with data! Diversity Tracking provides visual evidence of the progress you are making - and will create excitement and support the cultural change needed to be truly diverse.

Why Diversity Tracker and how it works

Diversity is an important priority for most media companies - proven to drive profitability, impact and cultural relevance.

Unlike many of the self-reporting initiatives, like for example BBCs 50:50, Diversity Tracker uses AI to track the faces and voices of contributors across all content and delivers an unbiased view as experienced by your users. Our advanced technology and data visualization makes it easier than ever before to put action behind your diversity agenda.

How we track visual diversity

Our proprietary AI algorithm can identify all faces on screen with an accuracy of 99%, and once recognized predicts the persons gender, age and origin (optional).

Accuracy measures:

  • Gender identification: 98%
  • Age identification: +/- 4 years
  • Origin identifications: 'caucassian/non-caucassian': 90%

Separate presenters from contributors

Diversity Tracker will let you search for specific faces across all media sources, and identity exposures of key talent, spokespersons or people of interest with +95% accuracy.

We train a bespoke algorithm for your solution. That way you are able to separate out and look specifically at for example the diversity of your talent base and how this is reflected in exposure.

Note: Editorial entities do not require GDPR consent to search for specific faces.

How we track diversity in audio

You can also identify gender in audio formats using the Diversity Tracker solution.

Our AI algorithm is able to determine a persons gender with 95% accuracy based on their voice alone, making diversity tracking in for example radio, podcasts and other online audio sources possible.

Macro dashboard: Instant overview of diversity at channel level

Diversity Tracker is delivered as a dashboard, that showcases all the key metrics you wish to follow. For example:

  • Average % of females on screen (last 24h + over time)
  • Average age of males and females (last 24h + over time)
  • Average % female exposure in primetime

This allows you to concurrently track how your diversity efforts are affecting your output, and dashboards can be customized to support your needs and key focus points.

Editorial dashboard: Key metrics and development at program level

Nothing moves the needle on your diversity efforts, like the editorial teams taking responsibility to act.

Available as soon as the program has aired, the editorial dashboard allows every editor to monitor the diversity of their specific show, breaking it down into the key metrics that matter. Able to visualize the shows progression over time on metrics like % male/female screentime and age, it is the perfect tool for editorial teams to rally around. We've even seen editorial staff compete against each other to drive key diversity metrics up!

Download our Diversity Tracker presentation

We've made it easy to start doing something about diversity!

Download our Diversity Tracker presentation and get the background you need to inform your company's conversations around diversity and how you might drive efforts and measure the effects.

Looking for customised solutions?

You can leverage our technology in many ways.

We are happy to combine a bespoke set of MediaCatch AI features to meet your specific needs and we love exploring possibilities with our clients. We already deliver a variety of custom dash-boards, API access solutions and custom reports for our clients - and we're happy to talk to you about your specific project.

  • As a Public Service broadcaster, we are committed to reflecting the diversity of the community we serve. MediaCatch allows us to audit just how well we are delivering on our diversity strategy – at both channel, marketing and program-level. This allows our editors and program makers to set goals and follow progress – making diversity an ever present priority within the organization.

    Heidi Sivebæk

    Editor – Diversity, Inclusion and Accessibility DR (Danish Broadcasting Corporation)

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In need of a more custom solution? We always love a challenge!

Book a meeting with our Chief Data Scientist, Cæcilie, or one of our other great colleagues. We’ll make sure to find the right AI solution that will super power the needs of your business.