MediaCatch has just signed an agreement with Danish Broadcasting Corporation (DR), covering an AI analysis and reporting tool for the national broadcaster. The tool is designed to monitor and quantify diversity data in DR’s content, which spans video, audio, and text.
"We are proud that DR has chosen MediaCatch as their supplier and excited to have won the tender. This agreement demonstrates that with DiversityCatch, we are leaders in the market for automated measurement of DEI in media content," says Co-founder and CEO of MediaCatch, Lars Damgaard Nielsen.
To monitor and keep track of all of DR’s content, MediaCatch utilizes its proprietary AI, which can analyze media content. The AI fundamentally understands the content in a way similar to a human, meaning it sees, listens, and reads everything while understanding the context. This allows the analysis to cover vast amounts of content, something that wouldn't be possible if done manually.
With DiversityCatch, MediaCatch is a leader in the market for DEI analysis of media content. In addition to DR, several major European broadcasters and media companies are also using DiversityCatch to assess their media content.