MediaCatch secures smart investors in capital increase2. september 2021
If you're involved in the advertising world in Denmark, you know who Henrik Juul is.
If you're in the business world, the same applies to Jørgen Madsen Lindemann.
And if you're in the media industry, you know Keld Reinicke.
All three are now part of an active investor team around MediaCatch.
The company is the next generation of audio and visual media intelligence software. The company conducts brand and media analysis and offers a range of products such as sponsorship analytics and media monitoring. It has just completed a capital increase, which will enable it to raise its ambitions.
explains CEO, Lars Damgaard Nielsen
Unique investors
The expertise that the investors bring is truly unique. With their knowledge and help, we can much more easily tackle the market and technology from three angles. Henrik Juul is the most knowledgeable about the advertising industry in Denmark, Jørgen Lindemann is a highly professional businessman with experience in both large sponsorship deals and scaling companies, and Keld Reinicke has deep insight into all new and traditional media.
Common to everything MediaCatch does is that it is driven by unique software that analyzes media content in new ways. Using AI, algorithms, and machine learning, MediaCatch can see, hear, and understand what is happening in video, audio, and text 24 hours a day across all channels and genres. The company uses proprietary technologies, such as logo and facial recognition.
That's why they invested
Henrik Juul
MediaCatch excels at creating simple solutions to complex problems. This will soon enable them to offer real-time status reports on brands' actual standing with consumers. In the future, it would be nice to avoid outdated reports from various analyses that are already obsolete by the time they begin. MediaCatch can already offer advanced and in-depth monitoring of sponsors' value and impact, unmatched anywhere else. The team at MediaCatch is incredibly skilled, and the potential is enormous.
Jørgen Madsen Lindemann
I see huge potential in the company and their vision of providing clear analyses of the value of sponsorships. Additionally, the team is strong, with unique expertise in areas such as AI and machine learning.
Keld Reinicke
The potential for MediaCatch is immense. In a media landscape shifting towards audio and visual content, the company's vision to deliver insights, personalized analyses, and data visualization—driven by AI and smart technologies—is exactly right. MediaCatch has impressed me by being so far ahead.
Born out of the University of Southern Denmark
MediaCatch originated from a project at the Media Research and Innovation Center at the University of Southern Denmark. Most of the founders also come from SDU, and the university is pleased with today’s announcement.
We are very proud. When research turns into knowledge that leaves the university and is actively used in a company that helps create jobs, it doesn’t get any better than that. In doing so, we fulfill one of our core missions as a university.
says Jens Ringsmose, Rector of the University of Southern Denmark.
MediaCatch is part of the media tech cluster, MediaCity Odense.
Facts about the three investors
Jørgen Madsen Lindemann For the past 26 years, Jørgen has worked in the media industry, including the last 8 years as CEO & President of MTG AB. During this time, he has been involved in TV, radio, content production, the acquisition of sports rights and production, M&A, and board work. Leading up to 2019, he executed a major transformation of MTG, including the public listing of parts of the company, while also investing in fast-growing global digital entertainment products such as e-sports and mobile games.
Henrik Juul For nearly 40 years, Henrik has worked in communication and media. First, for a long period as Creative Director and co-owner of WDP, later PeopleGroup, where he also co-founded and co-owned several media and culture-related companies, including Radio 24/7. In addition to his daily work in strategy and execution at WDP, Henrik serves on several boards, both as an investor and due to his expertise in communication and media. He is also involved in the news outlet Frihedsbrevet, and now MediaCatch.
Keld Reinicke Today, he is a media advisor, investor, and founder of several technology and content companies, including VEO Technologies, Drive Studios, and the gaming company Triband. In addition, he works on the strategic development of digital content for platforms such as Instagram, TikTok, and Snapchat. Previously, he was involved in the launch of DR2, TV 2 ZULU, and TV 2 Charlie, and he has also served as the program director at TV2.