How Audio and Visual Media Monitoring Can Benefit Your Business

Written by Lars Damgaard Nielsen
How Audio and Visual Media Monitoring Can Benefit Your Business

In the digital age, staying on top of media coverage can be overwhelming. But it doesn't have to be! Audio and visual media monitoring are tools that allow you to track what's being said about your brand in real-time, giving you the power to respond quickly and effectively. Read on for a quick overview of how audio and visual media monitoring can benefit your business.

Audio and visual media monitoring technology allows you to track any mentions of your brand across all types of audio or video sources, such as television, radio, podcasts, or streaming services. This technology can also be used to monitor conversations on social media platforms like Twitter or Instagram. By using this technology, you can gain valuable insights into how people view your brand in real-time - giving you the opportunity to access the images and video content from the posts, recognizing audio mentions as well. This is a huge difference from what common social listening tools have been delivering so far.

Not convinced yet? Here are three benefits of audio and visual media monitoring that just might change your mind.

1. Get real-time insights into what people are saying, writing or showing about your business.

When you're relying on someone to manually scan through hours of footage or recordings, it's impossible to get real-time insights into what people are saying about your company. But with an automated system in place, you can track mentions of your company in real-time so you can quickly jump on the conversation and make the most of it.

2. Measure how your brand, product or spokespersons are performing in the media.

Is your brand being mentioned frequently? Is your communication campaign gaining visibility? By tracking the mentions of your relevant keywords in text, audio, image and video formats in the media, you can get a well-rounded view of how it's being perceived by the public - and make changes accordingly.

3. Identify new opportunities for growth

Not only does audio and visual media monitoring help keep track of potential problems; it also helps reveal new opportunities for growth as well. By tracking search streams around certain topics or industry trends, you can get valuable insights into what consumers want — and then use that information to craft products or services that meet those needs. This kind of insight isn’t something that’s easily attainable without audio and visual media monitoring tools at your disposal.

If you're not already using audio and visual media monitoring for your business, now is the time to start. You can create a free account in MediaCatch Pulse and start monitoring video and audio content in real time, 24/7. Are you ready to get started?

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