See what your audience actually sees on social

— and what it makes them think, feel and buy.

Consented panel·All markets·Real feeds × real surveys·GDPR-compliant
AI generated
The problem

Where do I put my money?

YOUR SOCIAL BUDGET
UGCLocalGlobalPaidCreators
01

Your CMO wants to know if it is worth the budget.

02

Your team or agency wants to know what to brief next.

03

… and your CFO wants to cut it — at least until your CMO has an answer.

An audience panel combines

Real feeds from real people. Paired with real survey data.

Panelist checking her feed on the street
Panelist · F · 18–29 · ZIP 2200
Panelist scrolling his phone while making coffee
Panelist · M · 18–29 · ZIP 5000
Panelist reading her phone in the city
Panelist · F · 18–29 · ZIP 8000
01

A real person

Part of the Audience Panel — recruited and weighted to be representative.

02

Their feed, analyzed by AI

Shared with full consent — every brand, creator and ad they were exposed to.

03

Their survey answers

Brand perception, category habits and purchase behavior.

04

Clear insights

What they saw × what they told us.

FEED × SURVEY → INSIGHT
AI generated
PANELIST #0412
HER FEED
AD
CREATOR
BRAND
CREATOR
AD
CREATOR
BRAND
CREATOR
ADseen · 4.2s watch
CREATORwatched to the end
BRANDskipped · 1.1s
survey: “would buy” ✓
survey: “remembers the brand” ✓
survey: “no recall” ✗
CREATORrewatched 2×
ADliked · shared
BRANDseen · 2.8s watch
survey: “knows the brand” ✓
survey: “would recommend” ✓
survey: “considers category” ✓
CREATORsaved the video
ADclicked through
BRANDscrolled past
ONE PANELIST · WHAT SHE SAW × WHAT SHE ANSWERED
her feed × her answers — matched per person
INSIGHT
Saw it × bought it

The data tells us what happened. The survey tells us why it mattered.

Beyond the traditional focus group

The depth of a focus group with the scale of a survey

Traditional research asks people what they remember seeing. Audience Panel shows what actually passed through their feed — and match it with survey answers.

DEPTH → SCALE → Focus group Survey Audience Panel
Survey research
Focus group
Audience Panel
Data type
Recall based
What people remember
Stated opinions
What people say
Real behavior
What actually passed through the feed
Bias risk
Medium
Recall + self-report bias
High
Group dynamics, moderation influence
Low
Observed behavior
Depth
Surface-level
Deep, but narrow
Deep, broader coverage
Feed exposure × survey answers
Panel size
100–1000+ respondents
8–12 participants
Flexible
Typically 50–1000
Feed behavior × survey dataPanelists · All markets · One panel

Questions that finally have answers

01

Does watch time predict brand recall?

02

Which formats drive purchase intent?

03

Are you reaching the people you actually want?

04

Did your hired creator’s audience actually care?

05

100,000 reached — how many remember you tomorrow? How many buy?

06

Your competitor is everywhere. Is it working?

The breakthrough

Other brands are guessing what's working. You'll know.

Until now
Audience Panel
What you can see
×

Only your own content's metrics

Real panelists' full feeds: every ad, creator and brand

Survey data
×

In a silo, disconnected from exposure

Your questions, connected to what they saw

Basis for decisions
×

Modelled estimates and guesswork

What they saw × who they are × what they do

View of the market
×

Your own small corner

The full social world — you, competitors, everything

See the full
battlefield

Know where to
put your money

Benchmark against
competitors

See what builds
your brand

What you get

A report you can act on

Your questions go into the survey — purchase intent, brand perception, whatever you need proven — and come back combined with what your target group actually saw in the feed. Delivered as a presentation, walked through with your team.

Two MediaCatch insights specialists discussing Audience Panel report charts at a deskAI generated
AUDIENCE PANEL · AUDIENCE REPORTSAMPLE PAGES
Your brand × your market
CLIENT
Your brand
MARKET
Your market
PERIOD
One quarter
SAMPLE
Representative · weighted
01 — Specific knowledge about your target group
AUDIENCE PANEL · REPORTP. 04
6+
App opens per day

How often your target group actually shows up in the feed.

AUDIENCE PANEL · REPORTP. 05
100s
Videos scrolled daily

The volume of content competing for their attention every day.

AUDIENCE PANEL · REPORTP. 07
~4s
Average watch time per video

The window you have before they scroll on.

AUDIENCE PANEL · REPORTP. 09
1/3
Of the feed is local

How much of their feed comes from accounts in your market.

AUDIENCE PANEL · REPORTP. 21
Do your creator collaborations actually sell?

We connect who saw your hired creators' content in their feed with what they answered about buying your brand — against panelists who never saw it.

Saw your hired creators' content33% “buy it more often”
Never saw it17%
Saw your competitor's creator content41% “buy competitor more”

1.9× higher stated purchase among panelists exposed to your creator content — same demographics, same market. And you see when a competitor's creators are converting your audience.

02 — Specific knowledge about you and your competitors
AUDIENCE PANEL · REPORTP. 12
Which brands actually reach the panel
Streaming platform
81%
Fast-food chain
77%
Energy drink
75%
Delivery app
75%
Snack brand
69%

Illustrative — real reports name the real brands in your category.

AUDIENCE PANEL · REPORTP. 14
Brands are the least watched content in the feed
6s
Media
5s
Creator
3s
Org.
1s
Brand

Average watch time per video, by sender type.

AUDIENCE PANEL · REPORTP. 17
2/3
of brand content is skipped before it begins

Not all reach leads to watch time — we show you what actually gets watched, and what gets skipped.

… and a lot more, scoped to your brand, your category and your market.

AUDIENCE PANEL · REPORTP. 24
Where to win this group next

Topics and formats your competitors already use to convert your target group — and where your voice is missing.

Behind-the-scenes
Short vertical video · 15–30s
78% retention
How-to & hacks
Creator tutorials with your product in use
2 competitors convert here
Day-in-the-life takeovers
Longer creator-led formats · 60s+
high watch time
AUDIENCE PANEL · REPORTP. 26
Where you are invisible

The demographics, topics and markets where your brand never appears in the feed — but the conversation happens anyway.

Women 18–24
Your most active category buyers
0.4% of their feed
Fitness & everyday health
Where your category is discussed most
competitor-owned topic
Second market
High category demand in the panel
no visibility
FIGURES ARE ILLUSTRATIVE SAMPLE OUTPUT
Case

From brand perception to creator strategy

Global energy drink brandMeasured in the feed
Why

Was the product focus coming through the way they intended?

The brand wanted to understand how it was performing in the real feed. Not on its own channels — in the eyes of its audience.

What they found

A gap between what they said — and what the audience absorbed.

The data showed exactly where the brand expression was strong, and where the message was getting lost on the way to the feed.

What changed

Creators aren't a reach tool. They're the bridge between product and brand.

Creator marketing is now being repositioned across the brand's strategy — from amplification to translation. And every creative choice is measured on what it makes the audience think, feel and buy — not just what it reaches.

PRODUCT BRAND Creators

What would you do differently if you actually knew?

30 minutes with our team. We'll show you what the panel sees in your category — and what a study for your brand would look like.

Therese Hategan
CCO & Strategic Advisor · your meeting is with her
Therese Hategan, CMO and Advisor at MediaCatch

Subscribe to our newsletter

We love sharing our passion for media with the world. Sign up with your email, and we’ll share it with you.

© 2026 MediaCatch, all rights reserved. From Denmark to the world — VAT:DK40357084